Filippo Poggipolini

PROJECT DESCRIPTION:

BBDO was founded in 1891. It is the second largest global advertising agency network and the world’s most awarded advertising agency.  They are the company that invented the brainstorming, which is a technique to generate ideas. The mantra of the company is: The Work. The Work. The Work. They just want to help their clients to “sell more” through great Work. What differentiates BBDO from other advertising agencies, is their commitment to the idea of “HEALTHY PARANOIA”, which is the obsession with creating a masterpiece for the client by paying attention to every minute details. It can be referred to as the passion to create great work. TRANSITION, NEW VISION, EFFECTIVE WORK are powerful tools for BBDO as a great accelerants to success.  Every time BBDO makes a transition, they come up with a new vision. Because new vision and transition are constantly created to keep up with the ever-changing times, they manage to create effective work. Transition has been in the company since the beginning of their journey. They have progressively changed to meet the needs of the client and to keep up with the trends. In the design we show transition through the ceiling design, by the creation of  a folding effect; giving an impression that every space is in motion providing a different experience to the client. New Vision is the creative and innovative way that the company operates. In the design we are establish new vision by creating innovative design features in the collaboration areas. This can be seen in a wraparound design applied to the huddle rooms. Effective Work stems from the concept of healthy paranoia. In the design we are demonstrating effective work through implementing open collaborative workstations that will encourage collaboration between employees: therefore having an effective result in the work.

SOFTWARE USED: AUTOCAD/REVIT

GROUP: Isabel Collazos

YEAR: 2014